Valuations & Advisory Sales

Positioning Your Asset for Maximum Financial Return 

Selling a high-value property in Marbella and the Costa del Sol requires far more than placing it on public real estate portals. Incorrect pricing, weak marketing, or over-exposure can permanently dilute a luxury asset's perception and lead to prolonged listing times.

Our advisory approach prioritizes pricing accuracy, confidentiality, and direct access to qualified capital.

Whether executing a discreet, private off-market sale or a targeted global marketing campaign, we position your asset to attract verified international buyers—securing the highest market value while protecting your privacy.

Our Advisory & Sales Execution Process 

• Comprehensive Valuation & Asset Audit
  We perform a detailed comparative market analysis using real transaction execution data rather than asking prices. We assess micro-location dynamics, architectural quality, and planning status to establish your property’s true competitive market value.

• Tailored Go-to-Market Strategy
  We define the optimal sales channel based on your personal preferences and asset type:

  • Private Off-Market Sales: Discreet representation through our direct network of high-net-worth private investors, family offices, and verified buyer representatives.

  • Targeted Public Campaigns: Architectural photography, cinematic videography, targeted digital marketing, and international exposure across prime channels.

• Qualified Buyer Vetting & Verification
  We protect your time and property security by pre-screening all interested parties. Before scheduling any private viewings, we verify buyer intentions and financial capacity.

• Fiduciary Negotiation & Deal Structuring
  We act strictly as your representative throughout negotiations. We structure terms, deposit conditions, and settlement timelines to protect your financial interests and ensure a smooth closing.

• Transaction Completion & Legal Support
  We work alongside your legal counsel and tax advisors to manage energy performance certificates, registry compliance, municipal taxes, and notary closing sign-offs.

Multi-Channel Marketing & Bespoke Asset Positioning 

At our advisory firm, marketing goes far beyond simply listing a property. It is about creating a compelling narrative, positioning your home accurately within the ultra-luxury segment, and executing a targeted campaign that connects directly with high-net-worth buyers worldwide.

Our dedicated marketing strategy combines high-end production with data-driven global reach:

Architectural & Cinematic Production 

• Professional Architectural Photography: High-resolution daytime and dusk imagery capturing the design, proportions, and light of your property.

• Aerial Drone Cinematography: Detailed aerial footage highlighting plot boundaries, privacy, orientation, and surrounding landscapes.

• Lifestyle Video Walkthroughs: Cinematic narrative videos designed for international buyers who preview properties remotely before traveling.

Targeted Digital Media & Global Exposure 

• Performance Search Marketing (Google Ads): Capturing active, high-intent buyers at the precise moment they search for prime real estate in Marbella and the Costa del Sol.

• Targeted Meta & Social Campaigns: Programmatic campaigns targeting specific demographics, wealth brackets, and geographic regions (Nordics, UK, DACH region, Middle East, and US).

• Bespoke Digital Publications: Custom-designed PDF brochures and confidential digital investment memorandums.

Exclusive International & Network Distribution 

• Prime International Portals: Featured placement on leading global luxury real estate platforms reaching verified international investors.

• Private VIP Previews & Open Houses: Exclusive access events hosted for qualified private clients, wealth managers, and select co-brokering partners.

• Unbranded Digital Presentations: White-label brochures and landing pages for confidential sharing across private banking networks without public exposure

Sellers’ Financial & Tax Framework (Andalusia) 

Understanding the tax structure prior to accepting an offer is essential for accurate net yield calculations. 

Primary Municipal & Listing Requirements 

• Energy Performance Certificate (CEE): Mandatory documentation required by Spanish law prior to marketing any property.

• Nota Simple Informating: Recent Land Registry extract confirming clear title and absence of unrecorded encumbrances.

• Plusvalía Municipal: Local town hall tax calculated on the increase of urban land value over the ownership period.

Capital Gains Tax & Non-Resident Withholding (IRNR / IRPF) 

• The 3% Retención (Non-Resident Withholding): When buying from a non-resident seller, Spanish law requires the buyer to retain 3% of the agreed purchase price at closing and pay it directly to the Spanish Tax Agency (Hacienda) as an advance tax payment on account of the seller’s capital gain.

• Capital Gains Tax Rates (19% Net Gain):

• Capital gains on Spanish real estate are taxed at 19% on the net profit (calculated as: Final Sale Price minus Original Purchase Cost + Official Acquisition Taxes/Fees + Documented Structural Improvements).

• This 19% rate applies to both EU/EEA residents and Non-EU international sellers (such as UK, US, or UAE residents).

• Tax Settlement & Refunds: If the 3% withholding exceeds the total Capital Gains Tax due (or if the property is sold at a loss), the non-resident seller may apply for a tax refund of the difference. If the tax due exceeds the 3% withheld, the seller must settle the remaining balance within four months of completion

Considering Selling Your Property? 

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